Vidushi B Goel
Digital Product Designer and Marketer based in NYC, skilled in blending creative flair with strategic expertise.

UX Client Projects
Reserve Bank of India
Street Grace
Kipp Kidswear
Let’s Build My School
Charkole
UX School Projects
Offset
Lybrary
Knowledgify
Marketing Projects
Google Shopping
We Are One
Jameson Whiskey
Fine Arts

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Lybrary




A social app for making libraries cool again.

Despite their cultural and educational importance, libraries face challenges in engaging younger demographics. A solution is needed to cultivate community, enhance engagement, and promote socialization in these essential communal hubs.
NEW YORK
2023
Role
User Researcher
UX/UI Designer
Team
Solo Project
Timeline
2 Month
Deliverables
User Insights
Visual Design
Hi-Fi Prototype
Tools
Figma
FigJam


Design Challenge

BRAINSTORM
In an age dominated by digital resources and for a generation accustomed to digital interfaces, how might we reimagine the traditional concept of an information resource/library to ensure its relevance, inclusivity, cultural vibrancy, and appeal to the community?





Guiding Framework

INITIAL QUESTIONS
To initiate the research process, I formulated four guiding questions to identify design opportunities.





Research Process

QUEENS PUBLIC LIBRARY, HUNTER’S POINT
QPL served as the foundation for our research, laying the groundwork for our project. We utilized various methods to analyze the experience at the Hunter's Point location given its trendy location and modern architecture built to attract younger generations.





Desk Research

MEDIA AND PUBLIC OPINION OF THE LIBRARY
For secondary research, I reviewed Yelp, Google, and App Store reviews, as well as various reports, articles, and analyzed the QPL website.







Competitive Analysis

BENCHMARKING
Performed competitive market research, examining platforms such as Book of the Month, Fable and Vinylly.






Observational Research

LIBRARY AT A GLANCE
The observational research aimed to analyze the behaviors and patterns of individuals within the Queen's Public Library. This involved observing how users search for items, interact with the space, and utilize their time while at the library.





Informal SME Interview

STAFF INSIGHTS
I conducted an industry expert interview with a senior librarian at QPL.






Interviews

USER’S VOICE
Conducted 5-6 user interviews with the group to research the adult residents of LIC.





Key Insights

DESIGN OPPORTUNITY
  1. Library users perceive it more as a community hub for leisure and socializing rather than solely a traditional library. 
  2. The library's social programs, including meet-ups, cultural celebrations, book clubs, and activities, are highly appealing to patrons, indicating a strong demand for such initiatives.

ADDITIONAL INSIGHTS
  1. Users see potential in the app for updated features like tracking, event calendars, booking, notifications, and book checkouts. 
  2. The rapid evolution of technology is raising consumer expectations, with customers now anticipating more personalized and immediate services.
  3. Challenges exist, such as limited access for adults due to the library's late opening and early closing hours. 
  4. Additionally, patrons feel that the library caters better to children than to adults, citing a lack of quiet working spaces and collaboration rooms for adults.





User Persona

DEFINING THE USER
Crafted a concise persona representing a library patron to delve into their socialization and skill development needs.







User Journey

EXPLORING THE USER NEEDS
Delved deeply into a use case for Meena to identify potential intervention points.





Key Insights Recap

  • The app and website are perceived as somewhat outdated by users.
  • Users encounter difficulty in utilizing the library for quiet work and study.
  • Users primarily utilize the space for socializing, programs, and leisure activities.
  • The library has not fully functioned as the community hub it was intended to be.
  • It caters to a sizable Asian community and resides within a culturally vibrant area.




How Might We

  • Implement services/features to provide a comprehensive digital experience?
  • Enhance pleasure and utility for adult patrons?
  • Leverage the social aspect of this community resource?
  • Foster inclusivity for all library patrons?
  • Address the unmet needs of the LIC community to remain relevant?




Design Opportunities

BRAINSTORMING
Identified various areas and gaps in the library experience for this demographic, aiming to address them effectively.






Rapid Prototyping

TESTED 5 CONCEPTS
Iterated and tested five distinct design concepts to refine the selection process.


CHOSEN CONCEPT
Expanded and refined this concept to emphasize openness and social interaction rather than a dating-centric approach based on the user feedback.




User Flows









Systems Map





Prototyping

MID-FIDELIY TESTING
Designed a mobile app enabling users to connect, converse, and attend library events tailored to their reading preferences, interests, and other demographic filters.






Visual Design

DESGIN SYSTEM
Crafted a dynamic and lively identity aimed at deviating from the conventional notion of a library, evoking the excitement, fun, and nostalgic memories reminiscent of the 80s and 90s era.





App Features

Search events, reserve your spot or find a match through the event goers list.

Share profile details, personal preferences, and reading data with other users.


Filter matches and events to find your best fit using the advanced filter settings.

Find new people, library goers and fellow nerds to attend exciting events together.





High Fidelity










Reflections

CHALLENGES
  • Navigating unexpected shifts and adapting plans throughout the project timeline spurred me to explore novel approaches to address the design challenge. 
  • Additionally, devising socialization solutions for a library presented its own set of challenges.
  • Focusing solely on one library presented a limitation, as the research fell short in some aspects.







   © 2024 VBG