Intro

I work at the intersection of UX research, product strategy, and design, with experience across consulting, advertising, and product design. I’ve led UX research, UX/UI, and end-to-end 0→1 product design for finance, healthtech, non-profits, and e-commerce platforms. Using a mix of qualitative and quantitative research methods, I translate user insights into clear product strategies and usable, accessible digital experiences.

With 5+ years of experience across India and the U.S., I collaborate closely with cross-functional teams to simplify complex systems, improve usability, and align stakeholders to deliver scalable, high-impact digital products. My work combines research rigor with creative thinking—turning complex ideas into experiences that are clear, inclusive, and meaningful.

Work

UX Researcher @Freelance, 2024-Present
UX Researcher @Healthper,2023-24
Product Designer @PwC, 2021-22
UX Researcher @Creative Mischief, 2020
Digital Marketing Manager @Showroom 50, 2020
Creative Strategist @MullenLowe Lintas, 2018

Skills

UX Research
User Interviews, Surveys, A/B Testing, Usability Testing, Diary Studies, Contextual Inquiry, Mixed-Methods Research, Ethnographic Research, Journey Mapping, Persona Development, Research Synthesis, Insight Storytelling, Accessibility Research, UX Audits, Data-Driven Decision Making, Stakeholder Communication

UX Design
Wireframing, Rapid Prototyping, UI Design, Information Architecture, Heuristic Evaluation, Content Strategy, Inclusive Design, Design Systems, Experience Strategy

Tools
Figma, FigJam, Sketch, Adobe XD, Dovetail, Maze, UserTesting.com, Lookback, SurveyMonkey, Google Analytics, Miro, Mural, Hotjar, Qualtrics, Notion, Asana, Shopify, BigCommerce, MailChimp

Talents

Avid Literature Reader and Reviewer @cursed.creative
Indian Classical Vocalist and Harmonium Player
Tarot Card Reader, Runes Reader and Reiki Healer
Award-winning Fine Artist
Social Impact Volunteer
Culinary Enthusiast
Fashion Follower