Vidushi B Goel
Digital Product Designer and Marketer based in NYC, skilled in blending creative flair with strategic expertise.

UX Client Projects
Reserve Bank of India
Street Grace
KIPP Collection
LBMS
Charkole
UX School Projects
Knowledgify
Lybrary
Offset
Marketing
Jameson
Google
Visual Design
We Are One
Fine Arts


About
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Jameson



A compilation of my contributions for the Indian market of the brand.


In my role as a junior designer, I enriched the brand's design vocabulary and crafted specialized campaigns for the Indian market to boost whiskey sales. My primary areas of expertise included packaging, content creation, and print design. I maintained daily collaboration with account managers, copywriters, art directors, and studio designers, taking projects from conceptualization to final delivery.

INDIA
2018



Role
Visual Designer
Team
Bipin Bist
Snigdha Malhotra
Timeline
6 months
Deliverables
Print Design
Digital Design
Packaging Design
Client Presentations



Playbook 2018

MARKETING COMPENDIUM
Crafted two annual marketing publications for Jameson, known as the Playbook 2018, with one successfully going into print. In one design, I experimented with the interplay of negative and positive space, aiming to evoke a more nuanced look and feel by innovatively creating and editing the existing brand language.
The second design harnessed the brand images and employed unique image treatments within the client-approved color palette. This approach aimed to seamlessly integrate the brand's visual elements, aligning with the preferences outlined by the client.


CONCEPT 1
CONCEPT 2






Project J

CONCEPT
Comprehending the preferences of the target audience, the "lad," and opting for a theme of suspense, mystery, and thrill reminiscent of the iconic 007. This concept came remarkably close to the winning Bartenders' concept.

LOGO UNIT
Initiating the campaign branding, the creation of a captivating logo was the inaugural stride in deciphering the brief.

DEPICTION
The aim was to curate an entertaining yet unpredictable experience, brimming with Jameson and their specialty cocktails.







Bartrenders

SOCIAL MEDIA CONTENT
Following the presentation of my personal campaign concept, I actively participated in designing the social media content for the Bartenders' concept.







Ginger Ale Cans

CAN DESIGN
Commencing with a comprehensive industry audit of can designs, I delved into various design concepts for the upcoming launch of green and red varieties of ginger ales in India.







Value Added Packs

CONCEPT
Taking insprition from the trendign bar games like jenga, conversations over a drink and the whiskey barrels of Jameson I came up with a few quiry concepts for the value added pack to infuse some engagement and brand narrative in to the designs.









200ml Bottle

POSTER DESIGN
We developed multiple competing concepts and accompanying copy to launch the 200ml bottle of Jameson in India, emphasizing responsible drinking as the central theme.


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