Vidushi Goel’s Portfolio

Product Designer in New York City with a marketing background, bringing 4+ years of experience at delivering responsive and inclusive digital experiences and products that not only delight users but also drive business growth.

Reserve Bank of India
Kipp
Offset
Knowledgify
Lybrary

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Jacob’s Creek



Introducing the 187ml bottle in the Indian market.


At MullenLowe Lintas, I was responsible for crafting print assets for Jacob’s Creek. This involved the design of posters for a conceptual campaign aimed at launching the 187ml bottles in the Indian market. I successfully executed the entire campaign, overseeing the process from conceptualization to the final design.
INDIA
2018
Role
Visual Designer

Team
Manzoor Alam
Shahid Hussain
Timeline
1 Week


Deliverables
Print Posters
 

Design Process

CONCEPT 
The journey of concept exploration began with a deep dive into the rationale behind introducing the bottle to the market. This involved an examination of wine-drinking trends among Indian consumers and the identification of a compelling selling point, ultimately converging on the theme of oenomaniacs.

LOGO UNIT
The initial focus was on crafting a singular, standout logo unit for the wine bottles.

DEPICTION
To convey the idea that the bottle perfectly served a single glass of wine, our approach centered on emphasizing size comparisons and featuring elements such as grapes in the depiction.