Jacob’s Creek
Introducing the 187ml bottle in the Indian market.
At MullenLowe Lintas, I was responsible for crafting print assets for Jacob’s Creek. This involved the design of posters for a conceptual campaign aimed at launching the 187ml bottles in the Indian market. I successfully executed the entire campaign, overseeing the process from conceptualization to the final design.
INDIA
2018
2018
Role
Visual Designer
Visual Designer
Team
Manzoor Alam
Shahid Hussain
Manzoor Alam
Shahid Hussain
Timeline
1 Week
1 Week
Deliverables
Print Posters
Print Posters
Design Process
CONCEPT
The journey of concept exploration began with a deep dive into the rationale behind introducing the bottle to the market. This involved an examination of wine-drinking trends among Indian consumers and the identification of a compelling selling point, ultimately converging on the theme of oenomaniacs.
LOGO UNIT
The initial focus was on crafting a singular, standout logo unit for the wine bottles.
DEPICTION
To convey the idea that the bottle perfectly served a single glass of wine, our approach centered on emphasizing size comparisons and featuring elements such as grapes in the depiction.
The journey of concept exploration began with a deep dive into the rationale behind introducing the bottle to the market. This involved an examination of wine-drinking trends among Indian consumers and the identification of a compelling selling point, ultimately converging on the theme of oenomaniacs.
LOGO UNIT
The initial focus was on crafting a singular, standout logo unit for the wine bottles.
DEPICTION
To convey the idea that the bottle perfectly served a single glass of wine, our approach centered on emphasizing size comparisons and featuring elements such as grapes in the depiction.
