Bastion

New York, NY
2021

Community-based healthcare app for weight loss surgery patients

Bastion was created during a summer UX/UI design course I took at the School of Visual Arts. It is made especially for the population suffering from obesity that chooses weight-loss surgeries as a solution. The app aims to improve the lifestyle change journey and sustain bodily changes for longer than 4-5 years. The app finds community-based solutions and support for the user filling a gap.

Role
Design Strategist
User Researcher

Deliverables
UX Research
Prototype

Team
Solo Project

Timeline
2 months

Benefits to the patient

• Personalized experience
  
• Lifestyle sustainability
• Adherence to the treatment
• Ease of access to the care they need - anytime anywhere
• Management of medical and personal goals
• Simpler financial decision-making
• Longevity of post-op gains

Benefits to Bastian

• Service to a larger community
• Direct patient touchpoints
• New patient enrollment
• Product differenciation and competitive advantage
• Brand awareness and affinity
• Personalized features/service for all stakeholders

The Instructor

• Daily guide through the patient’s disease and treatment journey towards his or her goals
• Motivate the patient to pro-actively manage his or her condition
  
• Empower patients to participate in and feel supported through community activities
• Improve patient experience through personalized goal setting, tracking, and management tools

The Teacher

• Individualized education with the patient’s medical literacy, jouney milestones, and personality in mind
• Increase patient activation and satisfaction
• Health-educated patients are better equipped to engage in shared decision-making with their care team
• Minimize patients’ confution, frustration, and/or time spent understanding treatment options and benefits

The Caregiver

• Cognitvie monitoring and resolution of the patient’s financial and health alerts based on data analytics and behavorial patterns
• Decrease patient and caregiver frustration and time spent on self-monitoring health, insurance, treatment plan, etc.
• Patient trust in the services of Bastion
• Patients can manage their health and prevent adverse events

The Planner

• Financial and logistical advisor for patients, to help plan and redirect as necessary
• Minimise confusion and time spent evaluating coverage options, reviewing benefits and seeking prior authorization
• Decrease financial stress of healthcare
• Simplify patient and caregiver decision-making
• Enable patient to focus on planning instead of sifting through overwhelming information