Redesigning and revamping the website & mobile app experience of India’s central bank, The Reserve Bank of India (RBI).
Visitors to the RBI website belong to a broad spectrum, from inquisitive information seekers to informed academics hence the website acts as a repository of communique with regulated entities, notifications for the general public as well as research papers for economists and policy professionals. Therefore, websites and mobile app must enhance usability, provide an interactive and seamless experience in the complete user journey, and ensure proper and effective dissemination and management of information.
TeamExperience Design + Development Teams (90+ members)
Design an accessible and responsive website along with a digital mobile app.
Increase overall net promoter score (NPS) across all 3 categories of promoters, detractors, and passives.
Culturally inclusive blending the rich history and modern growth to serve billions of Indians.
FollowersUsers who are associated with regulated entities need to adhere to the guidelines laid down by the RBI e.g. Private Banks, Foreign Exchange, etc.
Guidance SeekersBusinesses & organizations that seek guidance/direction from RBI to make key business decisions.
Information SeekersThey seek information such as news updates, job opportunities, RBI exam updates, etc.
Information Super UsersThis cohort conducts detailed analyses and/or processes information and data on the website and/or creates a work product out of the information e.g. Academicians, Researchers.
Additionally, website feedback was also
obtained from internal RBI Stakeholders.