Online luxury kids’ apparel brand with a seamless online and Instagram shopping experience.
KIPP Collection’s e-commerce website targets parents, grandparents, and anyone shopping for kids’ apparel, primarily in North America, Canada, and Europe. It’s a Jewish brand that appeals to all masses, driving a high brand affinity but primarily serves the Jewish community in North America. Kipp is known as high fashion for children at affordable pricing, excellent quality, and trendy designs.
Role
Design Strategist
Design Strategist
Company
Feathers Inc. USA
Feathers Inc. USA
Deliverables
User Research
Website Design
Content Design
Packaging Design
Marketing Campaign
User Research
Website Design
Content Design
Packaging Design
Marketing Campaign
Timeline
6 Months
6 Months
Overview
Design Process
Desk Research
Interviews
Personas
Affinity Map
Site Map
Information Architecture
User Flows
User Journey Map
Visual Design Guide
Prototyping
Website Screens
Packaging Design
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