Online shopping website selling formal wear for young boys
Charkole is an American brand selling boys’ formal wear around the year. The main target audience is Jewish boys in the USA, Canada, and overseas. I redesigned the website on Shopify and art-directed a photoshoot around New York City to reveal the 2020 collection on this website. The redesign process included designing product pages, the home page, UX writing, and website architecture. I identified influencers, set up an Instagram shop, created social media content marketing, and used paid social ads to promote the new website to support the launch with digital marketing. These tactics helped the brand increase its digital reach, grow its social media following, and ultimately increase sales.
Role
Design Strategist
UX/UI Designer
Marketing Manager
Design Strategist
UX/UI Designer
Marketing Manager
Deliverables
E-commerce Design
Integrated Digital Marketing
Digital Analytics
Print Design
Art Direction
E-commerce Design
Integrated Digital Marketing
Digital Analytics
Print Design
Art Direction
Team
Solo Project
Solo Project
Timeline
2 Months
2 Months
Site Map
Print Design
Social Media Content
