Vidushi is a New York City-based UI/UX designer specializing in user research 👋🏽
As an experienced user researcher and UI designer, Vidushi blends creative flair and analytical thinking in her design approach. Previously a UX Consultant at PwC India, she tackled digital product design challenges for e-commerce, non-profit, and finance clients, employing her collaborative yet entrepreneurial leadership style.
With a BBA in Strategic Design and Management from the Parsons School of Design, Vidushi began creating digital marketing and e-commerce experiences as a design strategist starting in 2017. She pursued an MS in Integrated Marketing from New York University to complement her design thinking. Vidushi's area of expertise is the intersection of experience design and digital analytics.
Driven by an insatiable thirst for knowledge, Vidushi has returned to her alma mater, the Parsons School of Design, pursuing MPS Communication Design. Her present work, Offset, centers on delivering sustainability education to millennials and gen z in New York City, underscoring her commitment to crafting research-driven social engineering solutions that prioritize inclusivity and diversity. Interested in designing for underserved communities, she utilizes real-world observations and methodical research to cultivate a deep sense of empathy that informs her decision-making.